Among the developers of smartphones in the market, Samsung is one of the most well-known to currently make phone models. Among Samsung’s popularity is Apple and Xiaomi, two powerhouse smartphone manufacturers that have made several people into customers, with their latest phone models and expertise in new technology even though Xiaomi being a new entrant in the market. While Samsung has enjoyed its own success, Apple and Xiaomi continue to dominate the market, in USA and China respectively, as the latest models of these companies have sold very well.
This caused Samsung loss of market dominance, however the latest Galaxy models sold well, but not as well as expected. With Samsung gearing up for their latest release, the Galaxy S6, will these phone reassess their dominance in the positional ladder of the market?
Why The Galaxy S6 Might Turn Up The Heat
Samsung was claimed “crowned king of 2014” of mobile phone sells, as it bested out Apple as selling the most phones globally for 2014. This has placed Samsung as the global leader in sales, but Apple sales increased in the last quarter of 2014 as Samsung last quarter sales fell drastically.
The next model, dubbed the “Galaxy S6” looks to improve upon the predecessor, which needs to hit all the right notes in order to convince people to upgrade. Though it doesn’t have a proper release date until April 10, 2015, the hype has already started for this phone, as the minimal features that have been released seem to be momentous and game-changing.
Perhaps the greatest feature of this phone is its wireless charging capabilities, in which the phone can be charged through integrated power that is withheld in the phone’s outer case. This has allowed for wireless charging for the phone, something that is huge for those who are constantly needing their phone while it is charging.
There are other features of both the Edge and standard Galaxy S6, which includes a better camera display that may be dubbed the highest pixel display of any smartphone sold, though these features are still being worked on. The reason Samsung fell behind both Apple and Xiaomi is its lack of differentiation between their previous models (Galaxy S4 and S5), but it seems now Samsung has given a reason to the people to switch to the next model.
With the Galaxy S6 Edge bringing a new display type to the market, might just breathe a new life in the smartphone market and help kick off a new wave which will spell profits for Samsung’s pockets. While it may take some time to make an impact for this year, Samsung might restore its dominance by the end of the year.